Recently, Herbalife, an internationally renowned nutritional supplement company, announced that it has reached a huge sponsorship agreement with the La Liga giants FC Barcelona, officially becoming the official nutritional supplement sponsor of Barcelona, and signing a three-year personal agreement with the famous Barcelona star Leo Messi. Sponsorship Agreement.
It is understood that sponsorship of sports is Herbalife’s long-term strategy. As the world's top nutrition company, Herbalife will organize a nutrition team during the World Cup and invite the world's top doctors, scientists and nutrition experts to develop a nutrition plan for Barcelona players so that the players can reach their best condition during the game. At the same time, large posters of player Messi will also appear in the windows of Herbalife companies in more than 70 countries and regions around the world.
Michael Johnson, Chairman and CEO of Herbalife, said that it is very exciting to join forces with the Barcelona Football Team and Messi to promote health concepts.